Film Never Die IRO 200

Film Never Die is a store based in Melbourne, Australia. They have a great selection of films, cameras (35mm, 120mm and Instant), laboratory with developing and scanning and also offer classes and workshops. Through a Kickstarter campaign, they released IRO in 2017. IRO 200 色  is a day-balanced color negative film, C41 development with an ISO of 200. The name comes from the Japanese word “色” IRO, that literally means “Color”. There is not much technical information on the real manufacturer of the film or the technical conditions of the film, but that data is not relevant as long as we can see some real-life examples. Something cool about this film is that they had a designer (Rizki Wibisono) creating the packaging, something that many manufacturers neglect, but I think it makes your product way more appealing and shows that you care about it -independently of the product you are selling-. The design is simple but really cool: