{"product_id":"brian-o-doherty-inside-the-white-cubethe-ideology-of-the-gallery-spaceexpanded-edition","title":"Brian O’Doherty    Inside The White Cube(The Ideology Of The Gallery Space)Expanded Edition","description":"\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"4\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=Cjm7Gd_i\/fLk2Md\" data-sfc-root=\"c\" data-hveid=\"CAIIAAgACAUQAA\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-bfc=\"\" class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQi4wTegoIAggACAAIBxAA\" data-hveid=\"CAIIAAgACAcQAA\"\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAAgACAcQAQ\"\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e\u003cu class=\"wfWfIf fxyaSe\" data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-inited=\"2\"\u003e\u003ca href=\"https:\/\/www.google.com\/search?kgmid=%2Fm%2F04qk38\u0026amp;q=Brian+O%E2%80%99Doherty\"\u003eBrian O’Doherty\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/strong\u003e 所著的經典著作《\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\"\u003eInside the White Cube: The Ideology of the Gallery Space\u003c\/strong\u003e》（白立方之內：畫廊空間的意識形態，擴充版），最初於 1976 年以系列文章形式發表於《Artforum》雜誌，後由 \u003cspan class=\"R78TQ\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-inited=\"2\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-inited=\"2\"\u003e\u003ca class=\"gQWhZ\" rel=\"noopener\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQy_kOegoIAggACAAIBxAD\" data-hveid=\"CAIIAAgACAcQAw\" href=\"https:\/\/www.google.com\/url?sa=i\u0026amp;source=web\u0026amp;rct=j\u0026amp;url=https:\/\/www.amazon.com\/Inside-White-Cube-Ideology-Gallery\/dp\/0520220404\u0026amp;ved=2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQy_kOegoIAggACAAIBxAD\u0026amp;opi=89978449\u0026amp;cd\u0026amp;psig=AOvVaw376mDFJFOr86O7n2G_ttBz\u0026amp;ust=1794455833838000\" target=\"_blank\"\u003eUniversity of California Press\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e 彙編出版。\u003cspan\u003e [\u003ca href=\"https:\/\/www.amazon.com\/Inside-White-Cube-Ideology-Gallery\/dp\/0520220404\"\u003e1\u003c\/a\u003e]\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-bfc=\"\" class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQi4wTegoIAggACAAICxAA\" data-hveid=\"CAIIAAgACAsQAA\"\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAAgACAsQAQ\"\u003e本書深入剖析了現代藝術畫廊與博物館的空間本質，指出看似「中立、純白、無陰影、無窗戶」的展覽空間（即白立方）絕非無菌的客觀容器，而是一種具有高度排他性與意識形態的建制。\u003cspan\u003e [\u003ca href=\"https:\/\/monoskop.org\/images\/archive\/b\/b8\/20151230144123%21ODoherty_Brian_Inside_the_White_Cube_The_Ideology_of_the_Gallery_Space_exp_ed_1999.pdf\"\u003e1\u003c\/a\u003e, \u003ca href=\"https:\/\/attachments.are.na\/1058276\/235f18573673d4fae341eca72b6d288c.pdf?1496757741\"\u003e2\u003c\/a\u003e, \u003ca href=\"https:\/\/www.youtube.com\/watch?v=69oQmEna8v0\"\u003e3\u003c\/a\u003e]\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-inited=\"2\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-bfc=\"\" class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQi4wTegoIAggACAAIDBAA\" data-hveid=\"CAIIAAgACAwQAA\"\u003e\u003chr class=\"s6NV4e\" data-sfc-root=\"c\" data-sfc-pl=\"|||[]\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-inited=\"2\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-bfc=\"\" class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQi4wTegoIAggACAAIDRAA\" data-hveid=\"CAIIAAgACA0QAA\"\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"4\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=Cjm7Gd_1i\/fLk2Md\" data-sfc-root=\"c\" data-hveid=\"CAIIAAgACA0QAQ\"\u003e核心內容與章節架構\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-bfc=\"\" class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQi4wTegoIAggACAAIDhAB\" data-hveid=\"CAIIAAgACA4QAQ\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e《Notes on Gallery Space》（畫廊空間筆記）\u003c\/strong\u003e：將白立方比作中世紀教堂或埃及陵墓，透過封閉時間與外界，賦予藝術品一種永恆、與世隔絕的神聖展示性。\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-bfc=\"\" class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQi4wTegoIAggACAAIDhAD\" data-hveid=\"CAIIAAgACA4QAw\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e《The Eye and the Spectator》（眼睛與觀者）\u003c\/strong\u003e：指出觀眾進入白立方後，肉身與社會性被閹割，只剩下被簡化為「純粹凝視的眼睛」與「形式主義的觀者」。\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-bfc=\"\" class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQi4wTegoIAggACAAIDhAF\" data-hveid=\"CAIIAAgACA4QBQ\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e《Context as Content》（情境即內容）\u003c\/strong\u003e：探討藝術家如何透過破壞或介入空間來對抗這種意識形態，例如 \u003cu class=\"wfWfIf fxyaSe\" data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-inited=\"2\"\u003e\u003ca href=\"https:\/\/www.google.com\/search?kgmid=%2Fm%2F0bqch\u0026amp;q=Marcel+Duchamp\"\u003eMarcel Duchamp\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/u\u003e（馬塞爾·杜尚）在1938年於天花板懸掛1,200個煤袋，將展場情境本身轉化為藝術品。\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-bfc=\"\" class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQi4wTegoIAggACAAIDhAI\" data-hveid=\"CAIIAAgACA4QCA\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\"\u003e《The Gallery as a Gesture》（畫廊作為一種姿態）\u003c\/strong\u003e：分析現成品、拼貼與極簡主義（Minimalism）如何打破畫布邊界，將整個空間變成作品。\u003c\/span\u003e\u003cspan\u003e [\u003ca href=\"https:\/\/www.amazon.com\/Inside-White-Cube-Ideology-Gallery\/dp\/0520220404\"\u003e1\u003c\/a\u003e, \u003ca href=\"https:\/\/monoskop.org\/images\/archive\/b\/b8\/20151230144123%21ODoherty_Brian_Inside_the_White_Cube_The_Ideology_of_the_Gallery_Space_exp_ed_1999.pdf\"\u003e2\u003c\/a\u003e, \u003ca href=\"https:\/\/attachments.are.na\/1058276\/235f18573673d4fae341eca72b6d288c.pdf?1496757741\"\u003e3\u003c\/a\u003e]\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv data-bfc=\"\" class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQi4wTegoIAggACAAIDhAI\" data-hveid=\"CAIIAAgACA4QCA\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-bfc=\"\" class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQi4wTegoIAggACAAIDhAI\" data-hveid=\"CAIIAAgACA4QCA\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-bfc=\"\" class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwi5yMyFg_-XAxWMlOEIHdd6MNcQi4wTegoIAggACAAIDhAI\" data-hveid=\"CAIIAAgACA4QCA\"\u003e\n\u003cp\u003eBrian O'Doherty's classic book Inside the White Cube: The Ideology of the Gallery Space was originally published in Artforum magazine in 1976 as a series of articles, and later compiled and published by the University of California Press. [1]\u003c\/p\u003e\n\u003cp\u003eThis book deeply analyzes the spatial nature of modern art galleries and museums, pointing out that the exhibition space (i.e. white cube) that seems to be \"neutral, pure white, shadow-free and windowless\" is by no means a sterile objective container, but a highly exclusive and ideological establishment. [1, 2, 3]\u003c\/p\u003e\n\u003cp\u003eCore content and chapter structure\u003c\/p\u003e\n\u003cp\u003e\"Notes on Gallery Space\": The white cube is compared to a medieval church or an Egyptian mausoleum, giving the artwork an eternal and isolated sacred display by closing time to the outside world.\u003c\/p\u003e\n\u003cp\u003eThe Eye and the Spectator: It is pointed out that after the audience enters the white cube, the body and sociality are castrated, leaving only the \"pure gaze eyes\" and \"formalistic viewers\".\u003c\/p\u003e\n\u003cp\u003eContext as Content: Explore how artists can fight this ideology by destroying or intervening in space. For example, Marcel Duchamp hung 1,200 coal bags on the ceiling in 1938 to turn the exhibition situation itself into works of art.\u003c\/p\u003e\n\u003cp\u003eThe Gallery as a Gesture: Analyze how ready-made products, collages and minimalism break the boundaries of the canvas and turn the whole space into works. [1, 2, 3]\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Meteor (HK) Ltd.","offers":[{"title":"Default Title","offer_id":48697763168454,"sku":null,"price":530.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/7996\/0006\/files\/IMG_1414.jpg?v=1794369582","url":"https:\/\/meteor.com.hk\/products\/brian-o-doherty-inside-the-white-cubethe-ideology-of-the-gallery-spaceexpanded-edition","provider":"Meteor (HK) Ltd.","version":"1.0","type":"link"}