{"product_id":"andy-grundberg-how-photography-became-contemporary-art-inside-an-artistic-revolution-from-pop-to-the-digital-age","title":"Andy Grundberg   How Photography Became Contemporary Art (Inside An Artistic Revolution From Pop To The Digital Age)","description":"\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgGEAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cspan data-subtree=\"aimfl\" data-processed=\"true\"\u003e大衛·根德伯格（Andy Grundberg）的著作**《攝影如何成為當代藝術：從普普藝術到數位時代的藝術變革內幕》**（\u003c\/span\u003e\u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003eHow Photography Became Contemporary Art: Inside An Artistic Revolution From Pop To The Digital Age\u003c\/em\u003e）是一本探討攝影在20世紀後半葉如何從一種邊緣的紀實媒介，演變為當代藝術核心主流的權威著作。\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgHEAA\" data-processed=\"true\" data-complete=\"true\"\u003e作為前《紐約時報》首席攝影評論家，作者以第一人稱的視角與親身經歷，梳理了這場長達五十年的視覺文化革命。以下是本書的核心要點摘要：\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=BeAApf_u\/fLk2Md\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgIEAA\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e核心內容與主題\u003c\/div\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgJEAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgJEAE\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e定位轉變\u003c\/strong\u003e：記錄攝影如何從美術館的「二等公民」，轉變為與繪畫、雕塑平起平坐的\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e當代藝術核心媒介\u003c\/strong\u003e。\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgJEAI\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e歷史跨度\u003c\/strong\u003e：涵蓋了從1960年代的\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e普普藝術（Pop Art）\u003c\/strong\u003e、概念藝術，歷經\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e後現代主義（Postmodernism）的思潮，一直到21世紀初的數位化浪潮\u003c\/strong\u003e。\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgJEAM\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e關鍵群體\u003c\/strong\u003e：深入分析了「圖片世代」（Pictures Generation，如 Cindy Sherman, Richard Prince）如何利用攝影去解構大眾媒介、性別身份與真實性。\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=BeAApf_1f\/fLk2Md\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgKEAA\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e核心觀點對比\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgLEAA\" data-complete=\"true\" data-processed=\"true\"\u003e本書探討了攝影定位的兩大歷史階段轉變：\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"Fv6NCb jT79ld rAdPSe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwjNqODIg-uXAxVXj-EIHaS6INIQ-q4QeggIAggBCAwQAA\" data-hveid=\"CAIIAQgMEAA\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\n\u003ctable class=\"NRefec\" data-animation-nesting=\"\" data-sae=\"\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"l2uqvb\" data-visible=\"1\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwjNqODIg-uXAxVXj-EIHaS6INIQw4oVeggIAggBCAwQAQ\" data-complete=\"true\"\u003e\n\u003cth class=\"BSFG4e\" colspan=\"undefined\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e傳統藝術攝影（Modernist Photography）\u003c\/th\u003e\n\u003cth class=\"BSFG4e\" colspan=\"undefined\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e當代藝術中的攝影（Photography as Contemporary Art）\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"l2uqvb\" data-visible=\"1\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwjNqODIg-uXAxVXj-EIHaS6INIQw4oVeggIAggBCAwQAg\" data-complete=\"true\"\u003e\n\u003ctd class=\"Vk1lqb\" colspan=\"undefined\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e關注\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e媒介純粹性\u003c\/strong\u003e（光影、構圖、沖印工藝）\u003c\/td\u003e\n\u003ctd class=\"Vk1lqb\" colspan=\"undefined\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e關注\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e概念與觀念\u003c\/strong\u003e（攝影作為表達思想的工具）\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"l2uqvb\" data-visible=\"1\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwjNqODIg-uXAxVXj-EIHaS6INIQw4oVeggIAggBCAwQAw\" data-complete=\"true\"\u003e\n\u003ctd class=\"Vk1lqb\" colspan=\"undefined\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e強調\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e原創性\u003c\/strong\u003e與「決定性瞬間」\u003c\/td\u003e\n\u003ctd class=\"Vk1lqb\" colspan=\"undefined\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e擁抱\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e挪用（Appropriation）\u003c\/strong\u003e、拼貼與大眾圖像\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"l2uqvb\" data-visible=\"1\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwjNqODIg-uXAxVXj-EIHaS6INIQw4oVeggIAggBCAwQBA\" data-complete=\"true\"\u003e\n\u003ctd class=\"Vk1lqb\" colspan=\"undefined\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e攝影師身份：單一媒介的專家\u003c\/td\u003e\n\u003ctd class=\"Vk1lqb\" colspan=\"undefined\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e藝術家身份：跨媒介創作者（常同時涉足裝置、錄像）\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"l2uqvb\" data-visible=\"1\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwjNqODIg-uXAxVXj-EIHaS6INIQw4oVeggIAggBCAwQBQ\" data-complete=\"true\"\u003e\n\u003ctd class=\"Vk1lqb\" colspan=\"undefined\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e美術館設有獨立的「攝影部」\u003c\/td\u003e\n\u003ctd class=\"Vk1lqb\" colspan=\"undefined\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e攝影作品直接掛在當代藝術的主展廳\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=BeAApf_28\/fLk2Md\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgNEAA\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e關鍵章節與歷史節點\u003c\/div\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgOEAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgOEAE\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e普普與概念藝術的催化\u003c\/strong\u003e：安迪·沃荷（Andy Warhol）和約翰·巴爾代薩里（John Baldessari）等藝術家打破了攝影與繪畫的疆界。\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgOEAI\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e後現代主義的全面爆發\u003c\/strong\u003e：1970-80年代，藝術家不再追求「拍出完美的照片」，而是反思「照片如何形塑我們的世界」。\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgOEAM\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e數位時代的衝擊\u003c\/strong\u003e：探討Photoshop與數位攝影的出現，如何徹底顛覆了攝影原本具備的「真實紀錄」屬性，使其完全進入虛構與建構的藝術領域。\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAndy Grundberg's book **How Photography Became Contemporary Art: Inside An Artistic Revolution From Pop To The Digital Age** is an authoritative work that explores how photography evolved from a marginal documentary medium to the core mainstream of contemporary art in the second half of the 20th century.\u003c\/p\u003e\n\u003cp\u003eAs the former chief photographer of the New York Times, the author combed out the 50-year-long visual cultural revolution with a first-person perspective and personal experience. The following is a summary of the core points of this book:\u003c\/p\u003e\n\u003cp\u003eCore content and theme\u003c\/p\u003e\n\u003cp\u003ePositioning transformation: Record how photography has changed from a \"second-class citizen\" of art galleries to a core medium of contemporary art on an equal level with painting and sculpture.\u003c\/p\u003e\n\u003cp\u003eHistorical span: It covers pop art and conceptual art in the 1960s, through the trend of postmodernism, to the wave of digitalization in the early 21st century.\u003c\/p\u003e\n\u003cp\u003eKey groups: An in-depth analysis of how Pictures Generation, such as Cindy Sherman and Richard Prince, uses photography to deconstruct mass media, gender identity and authenticity.\u003c\/p\u003e\n\u003cp\u003eComparison of core views\u003c\/p\u003e\n\u003cp\u003eThis book discusses the two major historical stages of photography positioning:\u003c\/p\u003e\n\u003cp\u003eModernist Photography Photography as Contemporary Art\u003c\/p\u003e\n\u003cp\u003ePay attention to the purity of the media (light and shadow, composition, printing technology) Pay attention to concepts and ideas (photography as a tool to express ideas)\u003c\/p\u003e\n\u003cp\u003eEmphasize originality and \"decisive moment\" Embrace Appropriation, collage and popular images\u003c\/p\u003e\n\u003cp\u003ePhotographer status: single-media expert Artist identity: cross-media creator (often involved in equipment and video recording at the same time)\u003c\/p\u003e\n\u003cp\u003eThe art gallery has an independent \"photography department\". The photographic works are directly hung in the main exhibition hall of contemporary art.\u003c\/p\u003e\n\u003cp\u003eKey chapters and historical nodes\u003c\/p\u003e\n\u003cp\u003ePup and the catalysis of conceptual art: Artists such as Andy Warhol and John Baldessari broke the boundaries of photography and painting.\u003c\/p\u003e\n\u003cp\u003eThe full-scale outbreak of postmodernism: In the 1970s and 1980s, artists no longer pursued \"taking perfect photos\", but reflected on \"how photos shape our world\".\u003c\/p\u003e\n\u003cp\u003eThe impact of the digital era: Discussing the emergence of Photoshop and digital photography, how to completely subvert the original \"real record\" attribute of photography, and make it completely enter the artistic field of fiction and construction.\u003c\/p\u003e","brand":"Meteor (HK) Ltd.","offers":[{"title":"Default Title","offer_id":48600858460358,"sku":null,"price":398.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/7996\/0006\/files\/IMG_1170.jpg?v=1793682489","url":"https:\/\/meteor.com.hk\/products\/andy-grundberg-how-photography-became-contemporary-art-inside-an-artistic-revolution-from-pop-to-the-digital-age","provider":"Meteor (HK) Ltd.","version":"1.0","type":"link"}